The Goodreads To-Read List: A Metric For the Endless Launch Window
Anyone who has worked with the publicity departments of the larger publishers know that the brunt of promotion for most new books falls within a relatively short, 4-to-6 week period immediately prior...
View ArticleMoving at the Speed of Social Media: Obama Digital Director Teddy Goff on...
During his keynote address at last week’s Digital Book World 2013 Conference & Expo in New York, Teddy Goff, Digital Director for Obama for America, shared his own experiences successfully creating...
View ArticleThe Barnes & Noble Elephant in the Room at DBW 2013
Digital Book World 2013 was, as always, brimming with possibility, cautious optimism, and the energy of an industry in full-sail transformation. Within that optimism though, was some troubling data...
View ArticleCandlewick’s Karen Lotz on the Future of Illustrated Books in a Digital Era...
When the American Library Association announced its 2013 book award winners Monday at its midwinter meeting in Seattle, the Caldecott Medal for the most distinguished American picture book for...
View ArticleSelf Publishing and the Perpetually Imminent Mid-List Migration
The stories of self-publishing success—the Hockings, Howeys, Konraths and the like—are well known, as is the Publishing Industry is Dead viewpoint of New York Times bestseller (and self-pub advocate),...
View ArticleGeneration Y: More than Texting and Angry Birds
In this interview taped earlier this year at DBW 2013, Rebecca Joines Schinsky, Senior Editor & Community Manager at Book Riot, discussed the changing nature of book discovery and challenged the...
View ArticleJoshua Tallent, Founder of eBook Architects, on the Next Phase of Ebook Growth
Joshua Tallent is the founder and Chief eBook Architect for eBook Architects in Austin, Texas, a subsidiary of Firebrand Technologies. Tallent has a long been a strong voice for the role of design and...
View ArticleAlison Bryant of PlayCollective on the Advantage of Books in the Kids Digital...
When it comes to interactive experiences for kids, publishers have one powerful market opportunity that they have still not fully realized, says Dr. J. Alison Bryant President and Founder of...
View ArticleTrident Media Group Chairman Robert Gottlieb on Re-Engineering The Role of...
In this interview from Digital Book World 2013, Robert Gottlieb, Co-Founder and Chairman of Trident Media Group discussed the evolving role of literary agents in an era where, as Gottlieb described,...
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Marketing for the Long Haul: The Shifting Ground of Book PR in 2014
When it comes to book publicity and promotion, the predominant strategy has always been, for better or worse, “big splash out of the gate.” The resulting typical PR time frame for most books hovers in...
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